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BUSINESS DEVELOPMENT
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Roland DGA Corp. adds its brand to Keen Systems’ e-commerce service

The service will help printing companies expand their Web presence and attract customers

By Elaine MurphyPublished: March 23, 2012 12:40 PM

Roland DGA Corp. of Irvine, a retailer for large-scale graphic and inkjet printers, and San Mateo-based Keen Systems Inc. have collaborated on an online service to give printing service providers an easier way to launch company websites.

The cloud-based, customizable e-commerce service for the printing industry will allow printing service providers to quickly establish an online presence and increase their exposure and interaction with customers. Keen offers features such as automated online sales and marketing, order processing and shipment tracking in the service. The company’s subscription-based model has eliminated expenses associated with licensing, setup and maintenance in e-commerce.

Roland has provided a selection of templates for posters, signs and apparel, as well as a catalog of suggested product images with details and retail prices. Printing companies can decide which products to offer in their online store.

“With its built-in catalog of products, the Roland edition of Keen’s online service enables providers to get online faster and more conveniently than ever before,” said Keen CEO Vitaly M. Golomb. “Keen and Roland help providers give their customers a whole new level of service. Existing and new Roland customers will be able to showcase their complete capabilities and take advantage of all the benefits e-commerce provides.”

“In addition to automating processes, Keen gives each website a professional design that will allow PSPs to reach a huge number of people they never would have touched.  Prior to the Keen Systems approach, setting up an online storefront was a complex and expensive endeavor for most sign businesses and PSPs.  We are excited to lead the industry by bringing all the power and potential of Keen’s innovative technology to our inkjet customers,” said Rick Scrimger, vice president of sales and marketing for Roland.

Companies or clients that already own a Roland inkjet printer can receive a 60-day free trial of the service.  


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