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BUSINESS DEVELOPMENT
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Roland DGA implements rental program for inkjet printers

The new program aims to make printers available to start-ups and small businesses on a short-term basis

By Elaine MurphyPublished: March 21, 2012 12:05 PM

Irvine-based Roland DGA Corp., which sells graphics printers and other design tools, has launched a rental program for short-term use of its inkjet printers.

The Roland Rental Program allows startups and other small businesses to rent its VersaCAMM, VersaArt and VersaStudio models for one to three years at a monthly rate that includes warranty coverage for the duration of the rental. The printers produce high-quality graphics on banners, labels, decals and apparel, and the VersaCAMM and VersaStudio models can print with specialty inks for advanced effects.

“Buying a new Roland inkjet is one of the best ways for a graphics provider to expand his or her business,” said Andrew Oransky, director of marketing and product management for Roland DGA Corp.  “However, the credit crunch of the past few years has made it difficult for many businesses to qualify for a lease or other financing.  The Roland Rental Program is designed to help these businesses quickly and easily obtain the equipment they need in order to grow.  It is also an excellent option for businesses with short-term projects, such as election year signage, where added production capacity is needed on a temporary basis.”


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