The Huntington Beach-based women’s surf brand Roxy, part of Quicksilver Inc., announced this week its three winners of a four-month global social media contest “Let the Sea Set You Free.” The three winners came from Santa Barbara, Calif., Wales, U.K. and Bali of Indonesia.
The contest asked girls to submit videos and photos exemplifying the free-spirited life of a “Roxy girl” to win two free trips – one to the Roxy Pro Biarritz surf contest in France this July and another surprise trip this year to surf with professionals – and up to $5,000.
“The goal of the Let the Sea Set You Free global campaign was to speak to our core fans, while engaging a new audience of girls and offer them something that no other brand can,” said Danielle Beck, ROXY's VP of Marketing and Creative, at the contest’s launch back in March. “This unprecedented digital contest allows girls to challenge themselves creatively and offer them an opportunity that money can’t buy. We want to encourage girls to dream big and personally have the chance to experience the ultimate Roxy lifestyle. Traveling, surfing, and feeling free are things that every girl should be able to experience.”
Katie McLean, the winner from Santa Barbara, and European winner Emilie Lovaine both expressed love of the water, fashion and music in their videos. Madison Setiawan of Bali said she aims to inspire kids to follow their own paths. All three girls expressed the thirst for adventure that Roxy infuses in its brand.
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