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A/V TECHNOLOGY
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Santa Ana-based SRS Labs ranks first in a new study

Survey comparing the new SRS TruVolume system to Dolby Volume shows SRS as the clear consumer leader.

by Breanna MoorePublished: October 13, 2009 11:40 AM

Results for a July 2009 consumer study conducted in Santa Ana were recently released naming Santa Ana-based SRS Labs Inc.’s new volume leveling system a preferred product over the Dolby Volume system.

The volume leveling system, SRS TruVolume, stabilizes volume fluctuations that occur when changing channels, or when a television program switches to commercial. Instead of experiencing differing volume levels between TV programming, SRS TruVolume is designed to allow the user to set a single volume level without adjustments.  

The study, which was conducted independently by Quicktest/Heakin Research, concluded that 85 percent of survey participants preferred the SRS TruVolume system to Dolby Volume. Additionally, 80 percent surveyed that they would be more likely to purchase a television with a volume leveling system built in such as SRS TruVolume.  

The company is absolutely thrilled by the survey results, according to Allen H. Gharapetian, vice president of marketing for SRS Labs Inc.

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