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DIGITAL MEDIA NEWS
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SRS Labs to provide audio for video game developer’s new UK market

OnLive will integrate the local sound technology firm’s SRS 5.1 system into its on-demand service.

By Kylie MalstromPublished: November 08, 2011 07:45 AM

Santa Ana-based SRS Labs Inc. – a creator of surround sound, audio enhancement and voice post-processing technologies – has been selected by OnLive, an on-demand video game service, to deliver surround sound audio to OnLive’s new United Kingdom customer base. OnLive will use the SRS 5.1 system, which is designed to be efficient and easy to deploy and manage.

“We find our partnership with OnLive quite fulfilling and are excited that our SRS 5.1 surround sound technology will now enable OnLive’s UK-based customers to experience their favorite games in surround sound,” said Allen Gharapetian, senior vice president of marketing at SRS Labs. “OnLive is one of the most innovative cloud-based services yet to be deployed, and we believe that their purpose-built gaming service provides an ideal platform for our surround sound encoding technologies. Whether connecting to OnLive via a PC, Mac, tablet or a TV through the OnLive console, all gamers will love the more immersive and lifelike experience when playing their favorite video games in surround sound.”

SRS 5.1 provides high-quality streamed surround sound content to any device that can tap into a broadband network. Furthermore, it provides an enhanced stereo mix even to those gamers not hooked up to a surround sound system or those not using an SRS-equipped device.

“We are dedicated to delivering the most desirable gaming experience possible, and we strongly believe that nothing makes a video game come to life more than playing that game in surround sound,” said Steve Perlman, founder and CEO of OnLive. “Last January, we selected SRS as our surround sound partner and have since been working very closely with them to ensure that our customers in the U.S. and now the [United Kingdom will] receive the most impressive audio experience possible from OnLive, regardless of the type of device they use or speaker systems they have connected to it.”


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