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Santa Ana's Access Beverage uses 'pouch' packaging

The company is teaming with Sport Pouch Beverage to market drink lines.

By Kristen SchottPublished: March 02, 2009 10:17 AM

Santa Ana-based Access Beverage and Sports Pouch Beverage Co. are forming a joint venture to develop, market and distribute several branded beverage lines that use Sport Pouch's patent-pending packaging technology with a tamper-proof push-pull spout.

Through the agreement, the companies will share ownership of all brands, trademarks and profits of the beverage lines developed under the alliance for worldwide distribution. Access Beverage expects the lines to extend to all single-serve wine, cocktails, multi-serve ready-to-drink pouch packages, juice and juice blends, health drinks and water products.

Both companies anticipate many benefits from the use of Sport Pouch Beverage's packaging. The technology's eco-friendly straw-free, resealable design provides convenience for the consumer, and the no-glass concept of the pouch is ideal for concerts, camping, picnics and poolside activities. Other benefits include easy airport and travel use, reduced packaging costs and established distribution for current products through grocery and specialty stores.

"Through our alliance with Sports Pouch, I believe that we have not only found a solution for a convenient way to package and preserve the integrity of our beverages, but we have also aligned with possibly the best consumer friendly packaging system in this entire category," says Access Beverage President Diane Svehlak.

This is just one of Access Beverage's recent developments as it works to expand globally. The company plans to acquire a 40 percent stake in Lauquen Natural Artesian Water and finalized an agreement to purchase Diamond Wodka BVBA. Access Beverage's brands include Le Snoot, Mardi Gras and Bees Knees wines, and Simply RAW Vodka.

Sports Pouch Beverage Co. Inc. was established to produce the pull-push spout and liquid pouch packaging. The company is based in Rancho Mirage.

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