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BUSINESS DEVELOPMENT
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Yoshinoya seeks new branding with Shiny Objects Marketing

Shiny Objects is creating an updated campaign for the Japanese restaurant

by Kirsti CorreaPublished: February 17, 2012 12:05 PM

Orange based marketing team, Shiny Objects Marketing, teamed up with Yoshinoya to update the brand for the Japanese cuisine fast-food restaurant.

“We are flattered that Yoshinoya has placed their trust in us. Like the proverbial ‘Shiny Object’, we are working very hard to make the Yoshinoya brand irresistible,” said Shiny Objects Marketing CEO Kenneth Gal.

Shiny Objects plans to establish a campaign that will increase awareness of the Yoshinoya brand as well as broaden its appeal as a budget dining option.

“Our challenge was to find both a distinctive and memorable way to tell the world that Yoshinoya bowls are the best bowls around and we think we nailed it,” said Gal.

Yoshinoya’s new radio campaign targets 18- to 34-year-olds with a catchy tune boasting that Yoshinoya bowls are “better than theirs, better than theirs.” The jingle may also be the restaurant’s new anthem.  

Shiny Objects Marketing has previously worked with Global Cash Card, Athenix, PCM, Robek’s, and GoldMax to manage their media campaigns.


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