ACQUISITIONS
Untitled Page
SmartReplay, mSnap merger ...
“We’re now able to bring to advertisers an immediately scalable mobile
advertising network with the best technical platform, reinforced by
industry expertise and an incredible team. We’re delivering solutions
that are engaging, while empowering consumers to obtain the most
relevant information onto their mobile phones,” says Eric Holmen,
president of SmartReply. “We believe it’s our mission to make the
mobile phone valuable for consumers and advertisers.”
SmartReplay built its market share by focusing on delivering mobile and
voice messaging solutions for loyalty, credit, and promotional
marketing; its clients include over half of the top 100 retail brands
in the US and Canada since 2001.
Founded in 2006, mSnap has
created the largest SMS ad network with over 1,150 radio, print, and
cable broadcast media partners and the ability to reach more than 200
million mobile users per week.
The most powerful aspect of this
collaboration is the magnitude of the network that will be generated by
merging the resources of both companies.
PAGE ONE
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SmartReplay, mSnap merger ...
“We’re now able to bring to advertisers an immediately scalable mobile
advertising network with the best technical platform, reinforced by
industry expertise and an incredible team. We’re delivering solutions
that are engaging, while empowering consumers to obtain the most
relevant information onto their mobile phones,” says Eric Holmen,
president of SmartReply. “We believe it’s our mission to make the
mobile phone valuable for consumers and advertisers.”SmartReplay built its market share by focusing on delivering mobile and voice messaging solutions for loyalty, credit, and promotional marketing; its clients include over half of the top 100 retail brands in the US and Canada since 2001.
Founded in 2006, mSnap has created the largest SMS ad network with over 1,150 radio, print, and cable broadcast media partners and the ability to reach more than 200 million mobile users per week.
The most powerful aspect of this collaboration is the magnitude of the network that will be generated by merging the resources of both companies.
PAGE ONE
Related headlines
Irvine-based Epicor inks retail deal with The Met
“OC METRO Minute,” March 23: SoCal Action Sport event
“OC METRO Minute,” March 16: Kean Coffee expands
OC METRO, April Issue: “Eco-friendly advertising”
