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Sole Technology Institute launches website

The resource is aimed at educating the action-sports community on its new STI Fusion platform.

BY BRANDON RUSSELLPublished: May 05, 2011 11:28 AM

Lake Forest-based Sole Technology Institute – or STI – has launched a website aimed at educating the action-sports community on its new patent-pending STI Fusion technology.

STI operates under the same umbrella as the popular action-sports footwear and apparel brands etnies, eS, Emerica, ThirtyTwo and Altamont.

The website uses videos, team rider testimonials and detailed STI Fusion information to explains how the company’s new, cleaner production method is more advanced than typical vulcanized construction.

The company says that STI Fusion creates an unbreakable bond by fusing the shoe’s upper, midsole and outsole together, making the footwear more durable while preventing heel blowouts.

Famous skateboarders like etnies’ Sean Malto, Emerica’s Jerry Hsu, and eS’ Kellen James and Rodrigo Teizeria explain how the new STI Fusion technology is stronger, lighter and increases durability and flexibility.

In addition, the new process reduces previous manufacturing resources by 75 percent – meaning less glue and significantly less energy.

STI Fusion will be available in June, with etnies Sheckler 5, Emerica Hsu 2 and eS Square 2 models hitting stores worldwide.

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