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Specific Media of Irvine specifies for advertisers
The media company announced it is utilizing a Nielsen system to evaluate campaign effectiveness.
By Susan BelknappPublished: March 10, 2009 10:30 AM
Irvine-based Specific Media, the world’s largest independent media platform, announced Wednesday it has added to its industry-leading cache of Audience Intelligence Reporting tools with the release of Specific Media Brand Awareness Reports.
Brand Awareness Reports will allow clients to measure the impact of their campaigns by leveraging data from Nielsen Media Research’s new NetEffects product.
The program allow advertisers to measure the impact their advertising efforts are having across several attributes, including brand awareness, brand opinion, key messages and the likeliness of an online audience to recommend the brand to others.
Within weeks of a campaign’s launch, Specific Media can use these criteria to evaluate a campaign’s effectiveness and further refine it by taking the details indicated in the report into consideration.
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Brand Awareness Reports will allow clients to measure the impact of their campaigns by leveraging data from Nielsen Media Research’s new NetEffects product. The program allow advertisers to measure the impact their advertising efforts are having across several attributes, including brand awareness, brand opinion, key messages and the likeliness of an online audience to recommend the brand to others. Within weeks of a campaign’s launch, Specific Media can use these criteria to evaluate a campaign’s effectiveness and further refine it by taking the details indicated in the report into consideration. PAGE TWO Related headlines Irvine’s Automatic sweetens BakeMark’s Web site Irvine-based Local.com adds 14,000 business customers Time Warner picks up Huntington Beach-based OC Channel |
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