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DIGITAL TECHNOLOGY NEWS
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Sperry Van Ness awarded for its use of high-tech tools

The commercial real estate firm has improved its online tracking system and upgraded its social media applications.

By Kylie MalstromPublished: October 18, 2011 07:10 AM

Sperry Van Ness International, an Irvine-based commercial real estate firm, has completed several investments in new technology. Some of these include improvements to its online tracking system (OTS) and the integration of consumer relationship management (CRM) and social media applications. Earlier this year, Realcomm recognized these and other innovations with a 2011 Digie Award for “Best Use of Automation – Brokerage” for it use of Web 2.0 technology.

“[We have] embraced cloud computing for the past decade,” said Kevin Maggiacomo, chief executive officer and president of Sperry Van Ness. “We pioneered OTS, our single-point-of-entry tracking system, years before the technology caught on within the industry. Today … we continue to invest in new technology to enhance its value for our advisors and clients.

“We are committed to delivering leading-edge solutions that bring efficiency and value to our advisors and clients,” added Maggiacomo. “Integrating new technology into OTS was an opportunity to take our culture of innovation, collaboration and transparency a step further.”

Sperry Van Ness has also added new upgrades to its iPhone and iPad application. The enhancements will allow consumers to more easily search for property listings, find office locations and connect with advisors.

"Sperry Van Ness is unique in that they offer all their advisors free access to a complete suite of technology tools, including our [consumer relationship management] system,” said Michael Griffin, chief executive officer of ClientLook. “This is an incredible benefit that definitely helps differentiate Sperry Van Ness' quality of service."


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