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HEALTHCARE INDUSTRY
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St. Joseph rebrands in drive to focus on community health

The network of hospitals drops ‘System’ from its name

by Griffin RogersPublished: May 18, 2012 07:15 AM

St. Joseph Health System, a network of 14 hospitals headquartered in Orange, has changed its name to St. Joseph Health as part of the organization’s commitment to comprehensive healthcare services and focus on patient health. In addition, St. Joseph will introduce a new multimedia campaign aimed at promoting the system’s core values during the next few weeks.

“We believe that this new name embraces the spirit of our new networks of care, which focus not just on hospitals, but on the broader delivery of health care through our medical groups, outpatient services and other health care programs,” said Deborah Proctor, president and CEO of St. Joseph Health. “The new name focuses on what is truly important and unites all of our entities - the overall health of our communities.”

The strategic transformation to multiple avenues of health care began several years ago, when the organization wished to integrate itself further with the communities it serves in California, west Texas and eastern New Mexico.

However, the seeds of St. Joseph Health were planted 100 years ago, when the Sisters of St. Joesph traveled across the U.S. and eventually opened a hospital in Eureka, Calif. Although the organization has grown significantly since then – it has become a $4.2 billion system – administrators still remember its roots.

 “It’s important to note that we are changing our name, but the mission of our founders, the Sister of St. Joseph of Orange, remains the same,” Proctor said. “Our dedication to extending the healing ministry of Jesus is very much at the heart of all that we do.”


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