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STYLE
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Stylin' in The Big Apple

By Michelle Pulfrey and Amy DenoonPublished: March 01, 2011

We’re just back from New York Fashion Week, and a whirlwind it was. From hitting the hottest fashion shows to enjoying memorable meals, we took it all in and are offering you our full insiders’ report. 

Designer spotlight
IMPROVD: trendy and chic basics

One of our favorite new collections to hit the market is designer Valentino Vettori’s affordable avant-garde ready-to-wear line called IMPROVD. After sneaking in a blowout at Serge Normant at John Freida in the Meatpacking District, we headed over to IMPROVD’s new flagship boutique for Valentino’s Fall 2011 presentation, featuring holographic models to show off his designs. We fell in love with Vettori’s fresh approach to the reinvention of modern basics, with T-shirts, knitwear, leather and outwear made of high-quality fabrics – like silks and leathers – that are washed, over-dyed and distressed to make a raw and wearable look that we are absolutely obsessed with. We also loved seeing Valentino’s addition of accessories to his fall collection, featuring beautifully shaped bags in rich leathers in black, green and brown.
   
Aside from IMPROVD’s fresh, wearable collection, the real gem is the affordable price point. “I want to prove with this line that fashion doesn’t have to be expensive to be cool and of high quality,” Valentino explained. 
   
We couldn’t agree more – it just feels luxurious, and the tailoring will have everyone thinking your pieces were custom-made. You can find IMPROVD in Orange County at Intermix, Saks Fifth Avenue and Barney’s CO-OP, all at South Coast Plaza. improvd.com


Kiehl’s: Hold the cab! Hold the needle!

After lunching at Pastis, we visited Kiehl’s corporate office on Hudson Street. Our hosts gave us the inside scoop on two new anti-aging wonders that will help you avoid the needle.
   
First, there’s Kiehl’s Double Strength Deep Wrinkle Filler, a breakthrough treatment that offers instant and long-term results without the use of silicone. Its job is to immediately diminish the look of lines and wrinkles while minimizing the number and size of facial lines over time and in as little as four weeks. Use it for forehead lines, crow’s feet, naso-labial folds, and lip and eye-area lines. Ah-mazing.
   
Next, Kiehl’s is introducing Rosa Arctica, its most advanced anti-aging cream to date. Scientifically proven to jolt the skin’s cell vitality, Rosa Arctica is hand-harvested and formulated with a rare resurrection flower to “wake up” your skin’s cells. The jolted, revitalized cells lead to visibly healthier, regenerated and more youthful skin. You’ll notice a reduction of fine lines and wrinkles, and improvement of overall skin firmness. A bonus? Rosa Arctica protects skin cells from future aging. Absolutely heaven sent. Kiehl’s Deep Wrinkle Filler, $39, .68 fl. oz., available in April; Kiehl’s Rosa Arctica, $60, 1.7 oz., available this month. Kiehl’s South Coast Plaza. kiehls.com


Lavo love

After a long day of meetings and shows, we worked up an appetite and headed to Lavo for a bite – and some much-needed cocktails. The pasta was to die for, and the shrimp cocktail was among the best we’ve ever had. But the real highlight was the fabulous people-watching – especially when the ever-stylish Brad Goreski swung by to say “hello.”



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