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NON-PROFIT INDUSTRY NEWS
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Successful season for Segerstrom Center

Costa Mesa-based Segerstrom Center reports an increase in profits and attendance.

By Danielle GautPublished: August 05, 2011 10:55 AM

This year marks one of the most successful seasons for the 25-year old Costa Mesa-based Segerstrom Center, formally known as the Orange County Performing Arts Center, according to the company. With the 2010-2011 season concluding, the center acquired positive year-end financial results with figures that show an increase in attendance and profits compared to the 2009-2010 season.

The center boasts it is the largest Orange County non-profit arts organization. This year it presented 359 various national and international productions of theater, dance and music with over 470,000 people in attendance. Noteworthy performances and season highlights included Peter Pan, Disney’s Beauty and the Beast, Wicked and Bolshoi Ballet’s world premier of Reflections.

“This season has certainly been one of the most successful in the history of the Center… the enthusiastic response of our audiences to the full range of our artistic and educational programs was truly gratifying,” said Center President Terrence Dwyer.

With more than 63,500 first-time audience members and over 1,000 new donors, the center says the future of this performing arts center looks very promising. In celebration of Segerstrom Center’s 25th Anniversary Season next year, the national tour of Les Misérables is set to play here in June 2012.


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