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Surf industry holds strong, continued ...
"There is evidence that the industry has underlying support from core surfers and skaters,” says Sean Smith, executive director of SIMA. "Even when times are tough we’re still going to surf, and we’re likely to purchase the attire and equipment needed for us or our kids to pursue this passion."
Another driving force behind the industry recently is footwear, which holds the largest double-digit growth in the study. Total footwear increased 15.6 percent from 2006, hitting $1.5 billion. Men's footwear and sandals led, followed by women's sandals.
Accessory sales grew 13.1 percent from 2006, followed by apparel, wetsuits and hard goods.
Smith finishes, saying, "This data shows we can be confident the future looks bright."
The SIMA Retail Distribution Study was launched in 2004, showing U.S. surf-skate retail sales at about $6.5 billion. SIMA is the official working trade association of more than 300 surf industry suppliers. The nonprofit organization promotes awareness of the industry.
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Surf industry holds strong, continued ...
"There is evidence that the industry has underlying support from core surfers and skaters,” says Sean Smith, executive director of SIMA. "Even when times are tough we’re still going to surf, and we’re likely to purchase the attire and equipment needed for us or our kids to pursue this passion."Another driving force behind the industry recently is footwear, which holds the largest double-digit growth in the study. Total footwear increased 15.6 percent from 2006, hitting $1.5 billion. Men's footwear and sandals led, followed by women's sandals.
Accessory sales grew 13.1 percent from 2006, followed by apparel, wetsuits and hard goods.
Smith finishes, saying, "This data shows we can be confident the future looks bright."
The SIMA Retail Distribution Study was launched in 2004, showing U.S. surf-skate retail sales at about $6.5 billion. SIMA is the official working trade association of more than 300 surf industry suppliers. The nonprofit organization promotes awareness of the industry.
<< PREVIOUS PAGE
Related headlines
OC METRO, July issue: 'Summertime, and the livin's easy'
Hyundai's Car Allowance Rebate rollout spikes sales
Orange County bankruptcies up 62 percent
O.C. left off Fortune's roster of fastest-growing companies
'OC METRO Minute,' July 10: SBA loans up in second quarter
