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Suzuki launches new image with Kizashi release

The Brea-based automaker leaps into the midsize sedan market; model will serve as halo vehicle for new line.

By Susan BelknappPublished: October 15, 2009 09:10 AM

Brea-based American Suzuki Motor Corp. (ASMC) takes a bold step forward with the introduction of the 2010 Kizashi. When the vehicle is debuted in showrooms in December, the company known primarily as a maker of small vehicles and high-performance motorcycles, will move into the sport sedan segment.

The all-wheel-drive-drive 2010 Suzuki Kizashi (pronounced Kee-Zah-Shee) is positioned to compete with some of the leading cars in the world and the company anticipates it becoming an car-of-the-year contender.

The Kizashi has performance attributes and premium design aesthetics and craftsmanship yet to be seen in this category. Once it arrives in North American showrooms, the Kizashi will become the company's flagship vehicle.

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