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Taco Bell takes Graduate to Go campaign online

The annual campaign to raise awareness to at-risk youth will run from May 24 to June 7

by Mackenna WaterhousePublished: May 29, 2012 01:30 PM

The Taco Bell Foundation for Teens has launched its annual Graduate to Go campaign via social media to support organizations serving at-risk teens through job training and college preparation.

From May 24 to June 7 the company will give $5 for each Facebook like, tweet or shared video to reach a total of $1 million in donations to organizations including the Boys and Girls Club. The sum is intended to represent the more than 1 million students who drop out of high school each year. The campaign works with the Mark Wahlberg Youth Foundation to raise awareness of the number of high school dropouts nationwide.

"Graduate to Go strives to put a diploma in every teen's hand, and it's going to require action from all of us," says Greg Creed, chief executive officer of Taco Bell. "Taco Bell is providing simple ways to make a big difference both in our restaurants and online, and our hope is that we can inspire the nation to mobilize around this important cause."

Taco Bell will also be holding an in-store campaign that encourages customers to donate $1 to the fundraiser in return for a taco coupon. Last year, the Taco Bell Foundation for Teens donated a total of $3 million to organizations such as the Boys and Girls Club.

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