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RESTAURANT INDUSTRY NEWS
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Taco Bell seeks to give away 10 million tacos

The offer is part of the company's attempt to 'set the record straight' about its seasoned beef.

By OC METRO staffPublished: February 08, 2011 03:18 PM

Irvine-based Taco Bell seeks to give away 10 million free tacos to its Facebook community as part of its efforts to "set the record straight" after a lawsuit questioned its seasoned beef.

Touted as the world's largest free taco offer, the promotion is only available to Facebook members who "Like" the company's page. Fans will then be given access to print the coupon. In addition, the platform will feature image- and text-based ads aimed at driving awareness and traffic to Taco Bell's page.

"Throughout the beef class-action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive," said Greg Creed, CEO of the restaurant chain. "We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”

Late last month, Taco Bell launched a national ad campaign aimed at defending its seasoned beef. The platform included full-page ads in national publications such as the Wall Street Journal and New York Times; a YouTube video; and an online campaign on Google, Yahoo, YouTube and other search engines and social media networks.

Taco Bell is a subsidiary of Yum! Brands Inc. The Mexican-style quick-service chain serves about 37 million consumers a week in nearly 5,600 restaurants across the U.S.

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