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THE EDGE
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King of the Internet

Kelley Blue Book shows why it’s important to offer a well-crafted, informative website.

by brandon russellPublished: November 01, 2012

In today’s digital-heavy landscape, maintaining a functional website is one of the most important aspects of running a business. Having an online presence, particularly with the Internet so widely accessible, provides the chance for a company to make a lasting first impression. Without one, “It’s like wearing your birthday suit to a wedding,” my designer friend once told me.
   
Irvine-based Kelley Blue Book, one of the auto industry’s most well-respected authorities on vehicle valuation and information, is decked out in a freshly purchased three-piece suit.
   
For the second consecutive year, the company won the Web Marketing Association’s WebAward for Outstanding Website in the Automobile category. That’s no small feat, considering more than 2,000 entries from 45 countries were judged on characteristics such as design, copywriting, innovation, content, interactivity, navigation and the use of technology.
   
“Recently, Kelley Blue Book has added pertinent, user-friendly tools to help new-car shoppers make more informed purchase decisions,” says Scott Ehlers, vice president of product for KBB.com “This award validates Kelley Blue Book’s commitment to providing site visitors with the best online experience when researching vehicles.”
   
The first record of Internet civilization, a primitive cave painting by today’s standards, dates back to late 1990, when the World Wide Web emerged from the mind of Sir Tim Berners-Lee. It was a necessary jumping point, the world-changing result of ingenuity and technology that has evolved into an infinite virtual atlas.
   
Kelley Blue Book’s online platform has been painstakingly crafted to display trusted information – expert car reviews and ratings, consumer reviews and ratings, and five-year cost-to-own data that helps shoppers make smarter buying decisions – in a way that’s easily digestible for the remote visitor.
   
A beautiful website, much like a luxury hotel or upscale restaurant, requires the same level of commitment and craftsmanship that a carpenter would show to a table 
or chair, and for the second year in a row, KBB.com has demonstrated that its dedication to this notion pays huge dividends.