The Bottom Line
Untitled Page
A constant state of change
Technology and other forces have created an imperative need for businesses to stay current. And sometimes that requires re-invention.
By Steve ChurmPublished: January 01, 2010
When OC METRO Editor Tina Borgatta told me that the Cover Story for the first
issue of 2010 was about re-inventing your business, my first reaction was, “Isn’t this old news?” At Churm Media, we have been in a mad dash for months (or is it years now?) to re-engineer our company. We are scrambling to shift from being print-centric to brand-
centric, offering content and marketing opportunities on multiple media platforms. Like it or not, the sun is setting on the Golden Age of Print, as Web-based media increasingly fills the demand for data and content at a touch. From interactive Web sites to social
media and mobile applications, end users – particularly those under 40 – want it all, and they want it instantly.
Thanks to Borgatta, as well as Chief Content Officer Kimberly Porrazzo and Web Director Jeff Kitchen, we’ve had our toolbox open every day since late 2006, trying to build the right business model for a hyper-local media company. Decades ago, change was more gradual. It was executed in well-thought-out blocks of time and capital. But the process in this wobbly economy – and in an industry that is far from stable – is now constant. Technology has changed the paradigm forever. Intense competition, market expectations and the struggle for mere survival have forced many business owners into a constant state of change.
NEXT PAGE >>>
|
||||
|
issue of 2010 was about re-inventing your business, my first reaction was, “Isn’t this old news?” At Churm Media, we have been in a mad dash for months (or is it years now?) to re-engineer our company. We are scrambling to shift from being print-centric to brand- centric, offering content and marketing opportunities on multiple media platforms. Like it or not, the sun is setting on the Golden Age of Print, as Web-based media increasingly fills the demand for data and content at a touch. From interactive Web sites to social media and mobile applications, end users – particularly those under 40 – want it all, and they want it instantly. Thanks to Borgatta, as well as Chief Content Officer Kimberly Porrazzo and Web Director Jeff Kitchen, we’ve had our toolbox open every day since late 2006, trying to build the right business model for a hyper-local media company. Decades ago, change was more gradual. It was executed in well-thought-out blocks of time and capital. But the process in this wobbly economy – and in an industry that is far from stable – is now constant. Technology has changed the paradigm forever. Intense competition, market expectations and the struggle for mere survival have forced many business owners into a constant state of change. NEXT PAGE >>> |
||||