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Trust and consumer confidence, continued ...Published: March 01, 2010
In the wake of massive layoffs, home foreclosures, product failures,
political pettiness and egregious corporate excess, our trust in our
national leadership and economic future has been rocked. We are more
skeptical and withdrawn today as a nation than we were three years ago.
We are wary and questioning and searching for beacons of trust to
restore our confidence.
We share your concern, which is
why next month in OC METRO, we will unveil the 10 Most Trustworthy
Brands in Orange County. Along with our partners at the Values
Institute at DGWB in Santa Ana, we have spent months surveying the
public to determine the brands it trusts most, and why. What we’ve
learned about those companies speaks volumes about Orange County and
how all of us view relationships and the topic of trust. Our findings
will be reported in OC METRO magazine and at ocmetro.com, but also at
the first-ever Orange County Trust Summit on April 19. It is our hope
that this research will prompt individuals and companies across this
county to stop and consider their own behavior and how to strengthen
the relationship between their brands and those loyal to them.
It is our way of making Orange County a better place to live and work. Trust me. schurm@churmmedia.com
For tickets to the Orange County Trust Summit – as well as sponsorship details, go HERE.
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| Trust and consumer confidence, continued ...Published: March 01, 2010 |
We share your concern, which is why next month in OC METRO, we will unveil the 10 Most Trustworthy Brands in Orange County. Along with our partners at the Values Institute at DGWB in Santa Ana, we have spent months surveying the public to determine the brands it trusts most, and why. What we’ve learned about those companies speaks volumes about Orange County and how all of us view relationships and the topic of trust. Our findings will be reported in OC METRO magazine and at ocmetro.com, but also at the first-ever Orange County Trust Summit on April 19. It is our hope that this research will prompt individuals and companies across this county to stop and consider their own behavior and how to strengthen the relationship between their brands and those loyal to them.
It is our way of making Orange County a better place to live and work. Trust me. schurm@churmmedia.com
For tickets to the Orange County Trust Summit – as well as sponsorship details, go HERE.
