MANUFACTURING INDUSTRY NEWS
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Thermador expands One, Two, Free promotion
The Huntington Beach-based manufacturer says it’s ‘good news’ for contractors.
By Carol StarcevicPublished: March 08, 2010 11:10 AM
In a move signaling hope that the building industry may be turning around, Huntington Beach-based home appliance giant Thermador is expanding its One, Two, Free program.
“Our expanded One, Two, Free offer is good news for professional remodelers and smaller home and condominium owners who want to upgrade to a Thermador kitchen but may not meet the kitchen space requirements for our larger appliances,” says Zach Elkin, director of the Luxury Division of BSH Home Appliances Corp., Thermador’s parent company.
“Now culinary enthusiasts can save big while creating a professional-caliber kitchen that will showcase their cooking skills.”
Contractors or consumers who buy any size Professional Series range top or Masterpiece Series cook top and accompanying double or triple oven will get a free Thermador Emerald dishwasher. And if they also buy a refrigerator or two wine, freezer or refrigeration columns, they’ll get a free ventilation system.
Thermador is supporting the expanded program with new point-of-sale materials and other on-floor collateral throughout 2010.
Thermador’s parent company, BSH Home Appliances Corp., is a fully owned subsidiary of Bosch and Siemens Home Appliance Group, the third-largest appliance manufacturer in the world.
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“Our expanded One, Two, Free offer is good news for professional remodelers and smaller home and condominium owners who want to upgrade to a Thermador kitchen but may not meet the kitchen space requirements for our larger appliances,” says Zach Elkin, director of the Luxury Division of BSH Home Appliances Corp., Thermador’s parent company. “Now culinary enthusiasts can save big while creating a professional-caliber kitchen that will showcase their cooking skills.” Contractors or consumers who buy any size Professional Series range top or Masterpiece Series cook top and accompanying double or triple oven will get a free Thermador Emerald dishwasher. And if they also buy a refrigerator or two wine, freezer or refrigeration columns, they’ll get a free ventilation system. Thermador is supporting the expanded program with new point-of-sale materials and other on-floor collateral throughout 2010. Thermador’s parent company, BSH Home Appliances Corp., is a fully owned subsidiary of Bosch and Siemens Home Appliance Group, the third-largest appliance manufacturer in the world. |
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