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Tickets.com inks deal with International Speedway Corp. subsidiary
Costa Mesa-based firm will provide online platform for nation's motorsports venues.
By Breanna MoorePublished: November 10, 2009
Costa Mesa-based Tickets.com has signed a long-term contract with a subsidiary of International Speedway Corp., which owns and operates 13 of the nation’s motorsports entertainment facilities. Through the deal, Tickets.com will provide an online ticketing platform and related services to all ISC properties.
ISC sells millions of tickets annually, which prompted the company to search for a ticketing platform capable of handling high-volume transactions for major events.
“Our goal was to find a solution that will provide a positive ticket-purchasing experience for our fans, with the technology to handle our significant sales volume,” says Craig Neeb, ISC vice president of multichannel marketing and the firm's chief information officer.
Following an extensive research effort, ISC selected Tickets.com’s ProVenue platform to replace the current in-house ticketing system that 11 of the 13 ISC facilities used. The other two venues, which were operating on Ticketmaster’s Archtics software, are also switching over to Tickets.com.
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ISC sells millions of tickets annually, which prompted the company to search for a ticketing platform capable of handling high-volume transactions for major events. “Our goal was to find a solution that will provide a positive ticket-purchasing experience for our fans, with the technology to handle our significant sales volume,” says Craig Neeb, ISC vice president of multichannel marketing and the firm's chief information officer. Following an extensive research effort, ISC selected Tickets.com’s ProVenue platform to replace the current in-house ticketing system that 11 of the 13 ISC facilities used. The other two venues, which were operating on Ticketmaster’s Archtics software, are also switching over to Tickets.com. NEXT PAGE >> Related headlines Fountain Valley's Hyundai taps into gaming industry Kingston Digital, Paramount offer movies in a flash Microsoft opens store at The Shops at Mission Viejo |
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