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DIGITAL TECHNOLOGY
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Toshiba America unveils new memory cards with faster transfer rates

The new product line, named EXCERIA, will be available next month.

by Jennifer OckPublished: March 20, 2012 07:45 AM

Toshiba America Electronic Components Inc., last week announced the launch of a new line of high-performance SDXC and SDHC memory cards under a new brand name, EXCERIA. The new line will be available in April.

With its name originating from a combination of "excellent" and "experience," EXCERIA has been touted as the data storage card of choice for all types of personal digital equipment. This success, say Toshiba reps, stems from the card’s size, ease of use and flexibility. Performance upgrades aid in the use of digital cameras, as well as short transfer times when copying data to other devices.

The new products will be promoted in three series: EXCERIA Type 1, Type 2 and Type HD. The Type 1 series fuses new controllers that feature a maximum read speed of 95 megabytes per second and write at 90 megabytes per second. Type 2 products feature a maximum read speed of 95 megabytes per second and a write speed of 60 megabytes per second, while Type HD features a maximum read speed of 90 megabytes per second and a write speed of 30 megabytes per second.


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