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TECHNOLOGY
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Toshiba campaign provides technology makeovers

‘The Big Reboot’ aims to outfit small businesses with $10,000 in new tech

by Griffin RogersPublished: July 26, 2012 09:45 AM

The Digital Products Division of Irvine-based Toshiba America Information Systems has announced a nationwide campaign to help stimulate small businesses by giving six organizations a $10,000 makeover. “The Big Reboot,” a program created by Toshiba and Intel, will provide the winning businesses with technology products and Staples EasyTech services.   

“Small businesses often have to make trade-offs when deciding where to invest to stay competitive, especially upgrading their technology,” said Mona Pal, director of channel marketing at Toshiba’s Digital Products Division. “Toshiba is committed to the success of small businesses and we are excited to work with Intel and Staples to support them with the latest high-performance technologies and services that can help them work more productively at the office or on the road.”

The program will be split into six segments: “Powering Growth,” “Powering Knowledge,” “Powering Innovation,” “Powering Service,” “Powering Products” and Powering Good.” For each phase, small businesses and non-profit organizations will need to submit a story, based on one of the themes, that indicates why their company deserves to win.

After the stories are submitted, a nomination and community-voting period will take place. Judges from Toshiba and Intel will select the winner based on the story’s compelling nature, its alignment with the particular theme and the support it receives from the community. Additionally, voters, commentators and nominators will have a chance to win several prizes, including a Satellite U845 Ultrabook.


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