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Toshiba announces sustainability campaign

The company’s National No-Print Day hopes to show environmental impact of excessive paper use.

by Mackenna WaterhousePublished: June 15, 2012 08:30 AM

Toshiba America Business Solutions of Irvine is asking the nation to give up printing for a day this October to reduce the impact of wasteful paper use on the environment. The campaign, National No-Print Day, was announced earlier this month at the 2012 Sustainable Brands Conference in San Diego.

Toshiba is introducing the public campaign through a new website, facebook and LinkedIn pages to create consumer participation through webisodes and content about sustainable consumption practices.
“We know that approximately 336,000,000 sheets of paper are wasted daily – that’s more than 40,000 trees discarded every day in America. We as individuals and companies are failing to make the link between printing waste and its negative impacts on our landfills, natural resources and the environment,” said Bill Melo, vice president of marketing, services and solutions, Toshiba America Business Solutions, Inc., in a press release.

Toshiba has also made a promise to sustainability through its Encompass program, which attempts to help businesses identify how to reduce paper and electricity use, as well as through a commitment to plant 1.5 million trees by 2025 in celebration of the corporation’s 150th anniversary.

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