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TECHNOLOGY INDUSTRY NEWS
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Toshiba’s new Thrive digital tablet to be released

The Irvine-based tech firm’s Android-powered product will be available June 13.

BY VICTOR JACOBSPublished: June 08, 2011

Irvine-based Toshiba America Information Systems will soon release its new tablet product, the Thrive. With more performance elements and connectivity choices than those available in similar devices, the Thrive offers consumers with a more comprehensive product, said company reps.

The first Android-powered tablet by Toshiba, the Thrive is equipped with a collection of full-size ports, including USB 2.0 HDMI and an SD card slot. It also includes a pair of front and back high-resolution cameras, along with state-of-the-art stereo speakers.

The Thrive can be pre-ordered beginning this Monday. In mid-July, it will be available at Office Depot, Best Buy, Office Max and Radio Shack, as well as online at amazon.com.

“The Thrive Tablet is the perfect sum of all its parts,” said Jeff Barney, vice president and general manager of Toshiba America Information Systems. “We applied our technical and design expertise with mobile computing products and focused on a form factor that not only leverages the capabilities that the Android platform has to offer, but reflects the way consumers are accustomed to using their PCs.”

The tablet will be available in three memory options: The 8-GB version will sell for $429.99, while its 16- and 32-GB counterparts will go for $479.99 and $579.99, respectively. 

The new product can rotate from portrait to landscape position, allowing for multiple viewing angles.

“The Android tablet market has been in its infancy for some time, but with new products coming to market, we believe there is ample room for this category to grow,” said Bob O’Donnell, vice president of clients and displays research at the International Data Corp., which worked with Toshiba on the product. “The time is right for well-established PC manufacturers to deliver devices that are competitively priced but aren’t burdened with the often-unnecessary and unwanted expense of a 3G data plan. … These tablets serve as a great complement to a consumer’s computing and other mobile-connected devices.”

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