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Total Spectrum Advertising chosen to build the Farmer Boys brand

The restaurant chain’s expansive ad campaign will begin in February.

By Sophia GioielloPublished: December 07, 2011 07:00 AM

Total Spectrum Advertising, an ad and public relations agency based in Orange, will soon launch an advertising campaign for the Farmer Boys restaurant chain. An Inland Empire icon, Farmer Boys chose Total Spectrum to increase sales and help expand its business. The PR firm was given the nod by the restaurant chain after a detailed selection process that included several other Southern California advertising companies.

Ken Clark, Farmer Boys’ president, said, “After the final presentations, the decision to choose Total Spectrum came quickly. We felt that their senior-level advertising executives brought the most to the table, so to speak. They have the background and capabilities to deliver everything we need, from in-store messaging to broadcast, social media networking to online promotions and beyond.”

The advertising campaign for the 69-unit chain will begin in February. Total Spectrum reps hope to bring the extensive menu with award-winning burgers to other areas of the Western U.S. Jim Bogenreif, Total Spectrum president, said, “We are thrilled to be working with this exciting and growing chain. They have aggressive goals for the brand, and we hold to help them surpass those. For 30 years, Farmer Boys has been serving up incredible food in a fast/casual environment that’s truly unique in the industry.”

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