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UCI’s annual Greek Songfest set to be broadcast live

Local start-up firm RadioFlag will provide the technical capacity to include an Audience Choice Awards.

by victor jacobsPublished: May 20, 2011

Irvine-based start-up firm RadioFlag will produce a live broadcast of UC Irvine’s Greek Songfest, an annual fundraiser that this year will benefit Habitat for Humanity of Orange County. For the first time in its 30-year history, the radio show will be offering an Audience Choice Awards, which will allow listener input as the event unfolds.

Greek Songfest, which showcases competing performance groups composed of fraternity and sorority members, will be broadcast via UCI’s radio station, KUCI 88.9 FM. The event will start this evening at 7 p.m.

RadioFlag utilizes its smartphone software application – available for use by owners of the Android, iPhone, iPad and iPod Touch – and a powerful radio search engine to deliver live radio content. By downloading the company’s app, listeners can tune in to KUCI and vote for their favorite performances.

Eleven fraternities and nine sororities will participate in this year’s event. The production will feature nine 12-minute performances that feature songs from some of Broadway’s most acclaimed musicals.  

Launched last month, RadioFlag is attempting to re-establish traditional radio by offering a personalized listening platform. The company focuses on college- and community-supported independent stations, providing “free-form” radio.

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