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EDUCATION
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UC Irvine Extension offers direct marketing course

The course – aimed at fundraising for nonprofits – will focus on creative direct marketing campaigns.

By Susan BelknappPublished: December 10, 2008 01:50 PM

UC Irvine Extension is offering a new online course, Direct Marketing for Nonprofit Fundraising, to help address the growing challenges faced by those raising funds for nonprofit ventures. The course will run from Jan. 19 through March 15.

Direct Marketing for Nonprofit Fundraising will help students determine the best strategies for raising money and how to translate them to meet their organizations’ financial needs and goals.

“With the number of nonprofits growing, coupled with tough economic conditions, it is increasingly more difficult to persuade potential donors to contribute,” says Samta Jain, instructor and president of United Direct Marketing in Orange County

Jain will share her expertise in full-service direct marketing. Additionally, participants will gain an understanding of the theory and techniques used to plan, create and implement a direct marketing plan, including strategic planning, database creation, donor acquisition, retention and production.

Multi-channel campaigns such as direct mail and e-mail will be covered, with the principals easily translatable to phone programs as well.

For additional information, please e-mail unexarts@uci.edu or call 949.824.5414 to enroll.