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CONSUMER ELECRTONICS INDUSTRY
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VIZIO unveils new line of personal computers

The leading LCD HDTV company debuts PC products at the 2012 Consumer Electronics Show

by Caitlin AdamsPublished: January 09, 2012 09:30 AM

Irvine-based VIZIO, the No. 1 LCD HDTV company in the U.S., has revealed its plans to move into the personal computing market, debuting a line of five premium PCs designed for users’ entertainment needs.

The line debuts at the 2012 Consumer Electronics Show, opening tomorrow in Las Vegas. The sleek new computers, including two all-in-one desktop PCs, two “thin + light” notebooks and one notebook computer, will launch with Windows 7 this spring. The line was designed to “raise the bar” in personal and home entertainment, according to VIZIO; the computers are outfitted with the company's 2.1 audio and video quality hardware, and optimized for entertainment platforms.

The new VIZIO PCs will also carry forward the VIZIO Internet Apps (V.I.A.) Ecosystem, a cohesive entertainment experience across multiple screens. The V.I.A. Environment has been enabled across all of VIZIO’s products –– HDTVs, tablets, Blu-Ray players and other technology platforms –– and the release of the new product line will extend the experience to the personal computer.

The new computers will be equipped with high-performance hardware to meet the standards set by VIZIO’s LCD TVs and high-definition screens. The machines are designed to meet the needs of high-quality video streaming, which can be used both in office and home-entertainment environments.

"PCs are often associated with productivity and the workplace, routinely lacking the excitement that would be expected with what and how consumers want to use their PCs today – as an extension of their entertainment experience," said Matt McRae, VIZIO’s chief technology officer. "VIZIO wanted to change that. Our new line of VIZIO PCs are truly high quality and consumer focused, delivering enhanced multimedia capabilities while upholding our high standards of performance, style and design."


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