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CONSUMER ELECTRONICS
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VIZIO’s bright idea

Irvine-based VIZIO to debut its energy-saving products that use LED light bulbs

By Danielle GautPublished: July 08, 2011

Irvine-based Vizio, America’s No. 1 HDTV consumer electronics company, will release its new High Efficiency LED line of products later this year.

Reportedly lasting more than 25 times longer than conventional incandescent bulbs, LED bulbs are recyclable, mercury-free and composed of a glass-free material that prevents shattering. They have a lifespan of more than 25,000 usage hours and give off a warmer, milder shade of light, compared to other lighting sources. This technology will save consumers an estimated $31 million a year in power bills (or 280 megawatt hours – enough energy to power Las Vegas for more than a year), say VIZIO reps.

VIZIO’s expansion into the LED lighting market was prompted by the Energy Independence and Security Act, which is slated to take effect in January. The measure will require all light bulbs to be at least 25 percent more efficient than the typical incandescent lighting products.

"VIZIO has a great track record of producing energy-efficient TVs at market leading prices," said Noah Horowitz, senior scientist at the Natural Resources Defense Council. "As many of their TVs are already using LEDs to achieve energy savings, it's a logical extension for VIZIO to enter the LED light bulb market. We hope VIZIO's entrance to this market serves as a catalyst to increase the availability of high performing LEDs at attractive price points."

"Since entering the HDTV market, VIZIO has offered consumers high-quality technologies at affordable prices," said company co-founder Ken Lowe. "Our entrance into the LED lighting sector is no different. With the current market transitioning away from incandescent bulbs, there is a need for more energy-efficient options. As the leading shipper of LED-backlit HDTVs in America, we see it as our responsibility to innovate an entirely new market, benefiting both our consumers and the environment."

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