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CONSUMER RESEARCH
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The Values Institute at DGWB predicts upcoming health trends for 2012

The Institute says that Americans will seek healthier lifestyles in the New Year

By Elaine MurphyPublished: January 06, 2012 02:30 PM

Santa Ana-based The Values Institute at DGWB, a social science research company and division of DGWB Advertising and Communications, has released its top five consumer health trends for the New Year. While many Americans resolve to adopt healthier habits each year, the group’s research found that health will be a primary goal for three out of four consumers in 2012.

1. America’s Infatuation with Boosting Energy…Naturally.
The Values Institute expects energy drinks to remain popular, but also expects health-focused consumers to seek energy boosts from natural sources, like green tea and whole grains.

2. Sleepless in America…Especially Among Women.
Research indicates that 76 percent of Americans want to improve their health by getting more sleep, and also shows a connection between sleep deprivation – which plagues two-thirds of women – and depression, weight gain and high blood pressure.

3. The Rise of the “Flexitarians.”
Following a trend towards better health, the Institute predicts that more Americans will adopt a flexitarian diet, significantly cutting meat out of their diet without becoming full vegetarians – a shift that it attributes in part to the nonprofit promotion of Meatless Monday meals.

4. Digital Accountability.
Americans have turned to digital devices to manage appointments and finances, and now, they will look to online applications and websites to increase accountability for health goals, including quitting smoking and losing weight. These applications, which remind and encourage people to meet their goals, provide a source of motivation for well-intentioned Americans.

5. DIY Health? There’s an App for That.
Smartphones will hold more health-conscious apps to measure blood pressure and other health aspects, the Institute says. The apps, which allow users to easily monitor their health and share medical information with doctors, were first developed as a low-cost alternative to expensive healthcare.

“These trends are consistent with the growing importance of health in America. It’s not an exaggeration to say that […] the great majority of Americans would rather be considered healthy rather than wealthy,” said Values Institute president Mike Weisman.


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Readers Feedback:

Regarding the Rise of the Flexitarians, the reason for the increased awareness of the lifestyle is not the Meatless Mondays campaign, the reason is the promotion of the lifestyle by Registered Dietitian Dawn Jackson Blatner who wrote the book The Flexitarian Diet (McGraw Hill 2009). Do a simple search on the internet and you will find endless links and references to Dawn and her championing of the flexitarian lifestyle.
Comment at 1/7/2012
http://www.dawnjacksonblatner.com
Comment at 1/7/2012
If you think that the Livestrong, "MYQuit Coach" mobile smoking cessation app looks like a soilid approach, you should check out the brand new app available on Android devices called, "Quit Smoking, Start Now." This new app has more effective and proven features than any other on the market today, it is powerful, unique, and, it will work with the quitter to bolster his/her willpower and resolve to quit smoking, and has a totally unique "panic-button" to help prevent a potential smoking relapse. Check it out, on the website, quitsmokingstartnow.com.My name is Ken Derow and I designed the program this new app is based on.
Comment at 1/9/2012
As a flexitarian myself, I agree that this lifestyle is only on the rise. It has a lot to do with wanting to be healthier and doing better for the environment. I even write a blog (fitflexitarian.com), where I talk about the lifestyle and include recipes.
Comment at 1/12/2012