BRANDING
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Irvine’s Waterfield taps RiechesBaird for rebranding
RiechesBaird, also Irvine-based, will develop brand strategy, corporate identity and integrated marketing.
By Susan BelknappPublished: April 13, 2009 10:00 AM
Waterfield announced Monday that it has selected brand creation and development firm RiechesBaird to develop a new brand strategy, corporate identity and integrated marketing services for the historic financial services company.
RiechesBaird specializes in building the value of business-to-business (B2B) companies and will create a multi-tiered, comprehensive campaign to define the Waterfield Financial Services brand. The aim will help clarify the relationships between the company’s entities.
For nearly 100 years, Waterfield has been a trusted name in a broad range of financial services. Its companies include Waterfield Bank, Waterfield Mortgage, Waterfield Financial Services and Waterfield Technologies.
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Waterfield announced Monday that it has selected brand creation and development firm RiechesBaird to develop a new brand strategy, corporate identity and integrated marketing services for the historic financial services company. RiechesBaird specializes in building the value of business-to-business (B2B) companies and will create a multi-tiered, comprehensive campaign to define the Waterfield Financial Services brand. The aim will help clarify the relationships between the company’s entities. For nearly 100 years, Waterfield has been a trusted name in a broad range of financial services. Its companies include Waterfield Bank, Waterfield Mortgage, Waterfield Financial Services and Waterfield Technologies. NEXT PAGE >> Related headlines Costa Mesa’s Pacific Mercantile Bankcorp declines $25 million in TARP funds BaccHus closes sales on 2 Irvine buildings The Great Park: Will it be O.C.’s next economic boom? |
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