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BRANDING
Untitled Page Published: April 13, 2009


Waterfield, continued ...

“We are excited about working with a company that is known worldwide for a legacy of financial excellence,” explained Ryan Rieches, CEO and co-founder of RiechesBaird. “We look forward to helping the company clarify its brand architecture and evolve its positioning to enable future growth.”

“We have, in our history, had the opportunity to work with a great many high-quality firms and RiechesBaird is certainly among them,” shares Richard Waterfield, co-chairman and co-CEO, Waterfield Group. “They are in the very top-tier of high quality brand strategists. We feel lucky to have them in our corner.”

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