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Yogurtland makes its debut at ChefDance

The local frozen yogurt chain participates as an official sponsor in this culinary extravaganza.

by Kristina WongPublished: January 23, 2012 12:35 PM

Last Friday, the popular Anaheim-based Yogurtland frozen yogurt made its premiere in Park City, Utah, with a pop-up store as an official sponsor of ChefDance, a five-night event filled with food, wine, music and film. ChefDance, a culinary counterpart of Sundance, coincides with the better-known cinematic event.

The Yogurtland pop-up store is providing guests with free frozen yogurt and toppings during the event. Celebrities, musicians, produces, directors, and other A-listers will learn about Yogurtland’s “You Rule” philosophy, as they help themselves to a wide variety of sweet and tart flavors topped with fresh or dry ingredients.

“We’re thrilled to set up a temporary pop-up store for the attendees in Park City during the festivals,” said Alexis Eldridge, Yogurtland’s vice president of marketing.  “Yogurtland is known for our unique and innovative flavors and use of highest quality ingredients, and a cup of Yogurtland’s frozen yogurt is a healthier treat in between screenings and as an afternoon snack for participants of ChefDance, or anyone else at our more than 170 locations across the country.”

Guests attending this exclusive, invitation-only event will dine with famous chefs, while enjoying some frozen yogurt and watching the newest independent films.
Expected attendees include New York Chefs Hung Huynh and Donatella Arpaia, Baja California Chef Javier Plascencia, San Diego Chefs Jeff Bonilla, Chad White, Tommy Fraioli and Daniel Barron and Utah’s own Elio Scanu.

Other ChefDance sponsors include Sotheby’s International Realty, Nicholas & Company Foodservice Distributor, Sorel, Cascal Fermented Soda, and Voss Water. The Yogurtland pop-up store resides in downtown Park City at 427 Main Street.  

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