EARTH-FRIENDLY TECHNOLOGY
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Yokohama Tires to use eco-friendly product in racing series
Tires produced by Fullerton-based company to be available to U.S. consumers this summer.
By Larry UrishPublished: January 27, 2009 10:00 AM
Earth-conscious consumers can add yet another business that is starting to “go green,” as Fullerton-based Yokohama Tire USA, manufacturer of tires found on cars, SUVs, trucks and high-performance racing machines, is now part of a growing list of influential companies that are thinking about our environment.
The Porsche 911 GT3s driven in the Yokohama’s six-race 2009 Patrón GT3 Challenge, are manufactured by the corporation’s “orange oil technology,” a process that uses the environmentally friendly Super Nano-Power Rubber™. The product’s production process utilizes a new compound that requires about 20 percent less synthetic rubber, which reduces the amount of petroleum necessary in the manufacturing process.
Tires using the same orange oil technology will be available to U.S. consumers this summer, in the dB Super E-spec™, a tire that was researched and tested on the race track, say Yokohama reps.
“The use of orange oil is an incredible breakthrough for both race car and passenger car tire production” says Mark Chung, Yokohama USA’s director corporate strategy and planning. “This innovative technology increases the use of natural rubber in lieu of petroleum-derived synthetic rubber, while achieving the same level of performance as conventional race tires.”
The technology has been researched by Yokohama since the late 1980s. Additional benefits, says Chung, includes greater ease of recycling and lower rolling resistance.
“This is a landmark development by Yokohama and an example of how racing can play an integral part in the development of consumer technology,” says Tim Mayer, IMSA’s chief operating officer.
Related news:
Earthpack gives recycled trash bags to Surfrider Foundation
ENC, Borrego Solar present new series
Vanguard University holds Environmental Sustainability Conference
Irvine goes green with Akeena Solar Inc.
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The Porsche 911 GT3s driven in the Yokohama’s six-race 2009 Patrón GT3 Challenge, are manufactured by the corporation’s “orange oil technology,” a process that uses the environmentally friendly Super Nano-Power Rubber™. The product’s production process utilizes a new compound that requires about 20 percent less synthetic rubber, which reduces the amount of petroleum necessary in the manufacturing process. Tires using the same orange oil technology will be available to U.S. consumers this summer, in the dB Super E-spec™, a tire that was researched and tested on the race track, say Yokohama reps. “The use of orange oil is an incredible breakthrough for both race car and passenger car tire production” says Mark Chung, Yokohama USA’s director corporate strategy and planning. “This innovative technology increases the use of natural rubber in lieu of petroleum-derived synthetic rubber, while achieving the same level of performance as conventional race tires.” The technology has been researched by Yokohama since the late 1980s. Additional benefits, says Chung, includes greater ease of recycling and lower rolling resistance. “This is a landmark development by Yokohama and an example of how racing can play an integral part in the development of consumer technology,” says Tim Mayer, IMSA’s chief operating officer. Related news: Earthpack gives recycled trash bags to Surfrider Foundation ENC, Borrego Solar present new series Vanguard University holds Environmental Sustainability Conference Irvine goes green with Akeena Solar Inc. |
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