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HOSPITALITY INDUSTRY NEWS
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Anaheim hotels may see uptick in lodging demand this year

Numbers jumped 6.7 percent in Q1, compared to 2009, says PKF.

By Kristen SchottPublished: June 10, 2010 01:20 PM

Courtesy of Fotolia
Anaheim hotels are expected to see a 4.6 percent uptick in lodging demand this year, signaling improvement in the local tourism industry, according to Atlanta-based PKF Hospitality Research.

The national advisory firm's June 2010 Hotel Horizons report, which uses figures from Smith Travel Research, found a 6.7 percent jump in demand for lodging – or the number of rooms occupied – at area hotels in the first quarter, compared to the same time in 2009.

The increase could be attributed to "pent-up travel" that did not occur last year due to tight budgets, among other factors, according to R. Mark Woodworth, president of PKF Hospitality Research.

He added that hotel demand growth stems from improvements in the economic outlook.

Occupancy levels – or the percentage of available rooms in use – at Anaheim properties are slated to grow 3.6 percent this year, according to the report. In the first quarter, numbers stood at about 63 percent, up from 60 percent in the first quarter of 2009.

 Meanwhile, average daily room rates in the area may increase less than 1 percent by the end of the year.

"While travelers are returning to the road, it appears they are still very price sensitive," said Bruce Baltin, senior vice president of PKF's L.A. office.

Nationwide, lodging demand jumped 5.3 percent in the first quarter of 2010, compared to the same time in 2009 – it's the largest uptick in hotel demand since the second quarter of 1989, according to the report.

"We believe the first-quarter surge in occupied rooms foretells the start of a strong comeback in the demand for lodging accommodations all across the nation," said Woodworth.

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