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AUTOMOTIVE INDUSTRY NEWS
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Mitsubishi Motors sales jump 86 percent

All of the O.C. automakers report a jump in August sales over the same time in 2010.

By Karly BarkerPublished: September 02, 2011 10:28 AM

Local brands Hyundai, Kia, Mitsubishi, Suzuki and Mazda all experienced a jump in sales last month over the same time in 2010 – including a 86 percent surge for Mitsubishi Motors.

The Cypress-based company boasts it is the fastest growing automaker in the nation, after eight straight months of quick growth. Mitsubishi execs attribute the sales performance to the introduction of the Outlander Sport compact CUV and its fuel-efficient power train.

“Once again, these sales results indicate that our core Lancer and Outlander models are enjoying strong favor with consumers, and supports our direction to focus sales efforts on these models in the U.S. market,”said MMNA President & CEO Yoichi Yokozawa.  “We hope that the appeal of these models will be enhanced by the time Outlander Sport is produced in our U.S. manufacturing facility in Normal, Illinois next summer.”

Irvine-based Kia Motors reported the second largest up tick for automakers in the region, with nearly a 27 percent increase in August sales over the same time in 2010. The company says the U.S.-built Sorento CUV, which posted its all-time best sales for the second-consecutive month, led August sales.

Suzuki, whose American headquarters are in Brea, reported August 2011 sales were up 32 percent. The Grand Vitara helped boost the company’s sales last month, according to the automaker.

Mazda, which has American headquarters in Irvine, reported nearly a 15 percent sales increase during August over the same period last year. Mazda was followed by Fountain Valley-based Hyundai Motors, which experienced a 9 percent increase in sales this August over the same time last year.

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