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RESTAURANT INDUSTRY NEWS
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Baja Fresh rolls out eco-friendly initiative nationwide

The Cypress-based company is using green products at its restaurants.

By Kristin RobertsonPublished: March 24, 2011 02:31 PM

Cypress-based Baja Fresh Mexican Grill is moving forward with the nationwide rollout of its Earth Fresh Initiative as part of its efforts to be more environmentally conscious.

The program includes implementing recycled or recyclable paper and plastic bags, unbleached recyclable burrito wrapping paper and biodegradable plates throughout the company's restaurants.

It's the result of product testing the fast-casual chain began in December 2009, which yielded positive feedback from guests and operators.

“Baja Fresh recognizes the importance of the earth’s resources and our customers penchant to conserve them," said Baja Fresh President Charles Rink. "By offering our products in biodegradable recyclable packaging, not only are we meeting the requests of our guests, but also those of the environment.”

With its unbleached burrito wraps, which are made from 100 percent recycled materials, the company expects to reduce wastewater by 46 percent, wood-pulp use by 21 percent, solid waste by 16 percent and greenhouse gas production by 10 percent. Additionally, Baja Fresh's unbleached paper bags contain a minimum of 70 percent postconsumer materials, while those made of plastic contain at least 50 percent recycled materials. And, its plates are designed to disintegrate and biodegrade quickly in a professional composting plant.

"We will continue to seek environmentally friendly solutions for additional products used in serving Baja Fresh menu items," said Rink, "and we look forward to the success of these and all of our future earth-friendly serving products in our restaurants.”

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