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PHILANTHROPY NEWS
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Blizzard Entertainment donates $1.9 million for Japan earthquake relief efforts

The Irvine-based computer game software company raised funds through its World of Warcraft game

By Kristen CervantesPublished: August 15, 2011 10:15 AM

Irvine-based Blizzard Entertainment raised over $1.9 million to support the American Red Cross’ Japan earthquake disaster relief efforts.

The entertainment company was able to accomplish this enormous deed by donating 100 percent of the $10 adoption fee for each purchased Cenarion Hatchling pet. Blizzard ran the promotion from May to the end of July.

In the World of Warcraft realm, players are able to purchase pets to go along with their unique characters. The collectable Cenarion Hatchling was the only in-game pet that had its proceeds benefit the Japan charity.

Earlier this year, the company donated a total $1.1 million to the Make-A-Wish Foundation from the sales of its Pandaren Monk pet. Blizzard has also donated to CHOC Children’s Foundation.

The company says it is “inspired and humbled by the charitable spirit shown by its World of Warcraft community,” according to a company spokesperson.


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