Irvine-based Blizzard Entertainment raised over $1.9 million to support the American Red Cross’ Japan earthquake disaster relief efforts.
The entertainment company was able to accomplish this enormous deed by donating 100 percent of the $10 adoption fee for each purchased Cenarion Hatchling pet. Blizzard ran the promotion from May to the end of July.
In the World of Warcraft realm, players are able to purchase pets to go along with their unique characters. The collectable Cenarion Hatchling was the only in-game pet that had its proceeds benefit the Japan charity.
Earlier this year, the company donated a total $1.1 million to the Make-A-Wish Foundation from the sales of its Pandaren Monk pet. Blizzard has also donated to CHOC Children’s Foundation.
The company says it is “inspired and humbled by the charitable spirit shown by its World of Warcraft community,” according to a company spokesperson.
Blizzard Entertainment to include two competitions in its annual convention
Blizzard Entertainment prepares to launch newest World of Warcraft game
Irvine-based Blizzard gives $800,000 to Make-A-Wish