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Ray Baird

Founder and president, RiechesBaird


Published: January 25, 2011 10:51 AM

As president of RiechesBaird, Ray Baird is known for creating extraordinary brands and strategies that transform business and improve financial value.

He has been recognized for spearheading the firm’s growth into new areas, including a major restructuring of its business model that has set the company apart from other agencies nationwide. He directs the RiechesBaird team of business-to-business strategists in the course of vision creation, strategic planning, brand creation and development, and integrated marketing.

Baird has more than 20 years of experience creating and developing brands such as Cisco, Linksys, FileNet, Epicor Software, Emulex, Custom Building Products, Sony, Toshiba, American Airlines Cargo and Mag Flashlights.

He co-founded RiechesBaird in 1994 with partner Ryan Rieches, and together they have built the firm into an internationally recognized leader in business-to-business brand strategy. For the past nine years, BtoB Magazine has ranked the firm among the top 25 business-to-business agencies in the United States.