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TELECOMM INDUSTRY NEWS
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Boost Mobile partners with the WNBA

The marketing contract makes the Irvine-based company the first league-wide marquee partner of the WNBA.

By Karly BarkerPublished: August 23, 2011 09:25 AM

Irvine-based Boost Mobile, a no-contract wireless service provider, signed a multiyear partnership with the Women’s National Basketball Association (WNBA). The marketing contract makes Boost Mobile the first league-wide marquee partner of the WNBA.
 
“The WNBA is the premier women’s professional sports league in the country with a loyal and diverse fan base that is an ideal match for the Boost Mobile brand,” said Steve Gaffney, Boost Mobile's vice president of corporate marketing. “The assets this partnership provides are unprecedented, giving Boost Mobile the ability to maximize the value of the partnership and market our nationwide no-contract wireless service to a key customer base in major metropolitan areas across the country.”

As part of the marketing venture, the Boost Mobile logo will appear on the front of the game jerseys of 10 WNBA teams, including the Los Angeles Sparks. The jerseys will debut in tonight’s games, making Boost Mobile the first company to secure a jersey-branding contract with the league. In addition to the jerseys, the Boost Mobile logo will also appear on the courts and pole pads.

The service provider is also sponsoring the “WNBA’s Top 15 Moments presented by Boost Mobile,” which will air on NBA TV as part of the leagues 15th season anniversary.

“Our partnership is a watershed moment for the WNBA,” said Laurel Richie, WNBA president. “One that underscores the tremendous growth of our league and women’s basketball over the past 15 years.”

On top of the anniversary TV spot, Boost Mobile will also be the presenting partner of the WNBA playoffs and finals. The partnership will roll over to next year, as the company becomes the presenting partner of the WNBA Tip-Off and WNBA All-Star balloting and an associate partner at the WNBA Draft, among other sponsorship events.

“An award-winning and dynamic brand such as Boost Mobile is a great fit as the WNBA's marquee partner,” said Richie. “The WNBA and Boost Mobile are two prominent brands, and this groundbreaking relationship will provide both our fans and Boost Mobile's customers a great platform from which to be heard.”


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