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TECHNOLOGY INDUSTRY NEWS
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Irvine's Broadcom boosts its energy-efficient portfolio

The chipmaker is adding three new home and small-business switch applications to its lineup.

By Brandon RussellPublished: May 24, 2011 03:02 PM

Irvine-based chipmaker Broadcom Corp. is expanding its Energy Efficient Ethernet portfolio in an effort to offer more power savings for home and small-to-medium-sized business (SMB) networking applications.

The new devices will provide businesses with switch solutions that can lower power consumption by 70 percent while their network is active and up to 95 percent when the network is down. The reduction is achieved by incorporating the new EEE technology with Broadcom’s Intelligent Power Management, which adapts to physical conditions of the network.

"As energy costs continue to climb and environmental impact remains top of mind for many organizations, energy-efficient networking can have a significant impact on the bottom line while also reducing carbon footprint,” said Ed Redmond, Broadcom's senior director of connectivity, processor and security solutions. “Broadcom continues to drive innovation in communication technology through its leadership and development of energy-efficient solutions that increase overall performance of the network while significantly reducing power consumption."

More than 150 million metric tons of CO2 are used to power IT equipment, according to "IEEE 802.3az: The Road to Energy Efficient Ethernet," an article published in the fall of last year. Broadcom’s award-winning proprietary AutoGrEEEn could help reduce CO2 emissions in the U.S. alone by up to 2.85 million metric tons, with economic savings that would likely exceed $400 million per year.

Broadcom is scheduled to demonstrate its latest EEE switch solutions for home and SMB applications at the 2011 Computex conference in Taiwan at the end of the month.

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