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Aliso Viejo-based Buy.com partners with Wine.com

The local e-commerce site is launching a new vino-inspired store.

By Jenna SweeneyPublished: January 07, 2011 10:09 AM

Aliso Viejo-based Buy.com has joined forces with San Francisco's Wine.com to launch a new vino-inspired store as part of the e-commerce site's continued marketplace expansion.

Buy.com's wine shop offers about 1,500 competitively priced selections from around the globe, in addition to gift sets and baskets that are designed and shipped by Wine.com. Shoppers can browse selections by wine class, varietal, country, price, brand and year.

"Buy.com continues to focus aggressively on adding new product categories and expanding our marketplace to deliver the best deals on the widest selection of products," said Neel Grover, CEO and president of Buy.com. "Adding leading brands such as Wine.com means shoppers can look to Buy.com as a convenient, one-stop destination for their everyday needs."

Buy.com, which was recently acquired by Japan's Rakuten, has more than 18 million customers and offers a range of low-priced products including consumer electronics, computer software, mobile phones, books, games and apparel, among other selections.

All selections sold at Buy.com's wine shop are eligible for Rakuten Super Points, a platform that allows consumers to earn credit for their purchases. The points can be used as future payments toward purchases on the website.

"We are pleased to work with our partners at Buy.com to bring Wine.com's extensive product selection, competitive pricing and convenient delivery to millions of Buy.com customers," said Rich Bergsund, CEO of Wine.com.

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