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NON-PROFIT INDUSTRY NEWS
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Published: September 02, 2011 11:17 AM

CureDuchenne teams up with Cadillac and 'American Chopper'

The Newport Beach-based nonprofit seeks to raise funds and awareness for muscular dystrophy.

CureDuchenne, a nonprofit organization located in Newport Beach, has joined forces with Cadillac and the Discovery Channel’s “American Chopper” in order to raise funds in search of a cure for Duchenne, a lethal form of muscular dystrophy.

The television show has pitted father and son against each other in a competition to create the best Cadillac-inspired motorcycle. Upon completion, both bikes were put up for auction, already earning more than $150,000 for CureDuchenne.

This contribution will be added to the nearly $500,000 Cadillac has already raised for CureDuchenne via SuperBowl XLV.

The show has also featured visits from Duchenne kids at the facilities of Orange County Choppers, Paul Jr. Designs and the General Motors Technical Center, where the final choppers were unveiled last June.

“Cadillac’s support has been nothing short of incredible,” said Debra Miller, president and CEO of CureDuchenne. “They have put CureDuchenne on the national radar in this country and that has helped mobilize a volunteer base that all want the same thing as we do – to find a cure for this devastating disease.”

Duchenne is one of the most common forms of muscular dystrophy and affects one in every 3,500 male newborns around the world. The disease is most accustomed in men, with around 20,000 young men living with the disease in the United States alone.

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