When it comes to high-definition flat-screen color TVs, what brand do you hear mentioned most often? Samsung? Sony? Not in Orange County. Irvine-based Vizio is the hottest name in electronics, and it’s just eight years old. It’s also proving to be a player with some of the biggest names in the national picture; it’s the fastest-growing company in electronic America. The key, the owners of the private company say, is to keep quality up and the prices low.
One Internet flat-screen TV expert says he fears that because Vizio has so badly undercut the competition in price, perhaps it would suffer in quality. But then he backtracks and says his colleagues all find Vizio products to be of high quality.
For example, on a scale of 5, residents gave Vizio a 4.73 for quality. Yet in the same category, the national average was just 2.86.
The future? Co-founder and Vice President of Sales Laynie Newsome says it’s the company’s mission “to add more electronic products, yet keep our prices well below the competition.”
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WHAT MAKES A BRAND TRUSTWORTHY,
AND WHY IS IT CRITICAL TO BUSINESS SUCCESS?
WE VALUE CONSISTENCY
By OC METRO magazine Publisher Steve Churm
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