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O.C.'s 10 MOST TRUSTED BRANDS
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VIZIO

By Jerry HicksPublished: April 01, 2010

Founded: 2002
Headquarters: Irvine
vizio.com

When it comes to high-definition flat-screen color TVs, what brand do you hear mentioned most often? Samsung? Sony? Not in Orange County. Irvine-based Vizio is the hottest name in electronics, and it’s just eight years old. It’s also proving to be a player with some of the biggest names in the national picture; it’s the fastest-growing company in electronic America. The key, the owners of the private company say, is to keep quality up and the prices low.
 
One Internet flat-screen TV expert says he fears that because Vizio has so badly undercut the competition in price, perhaps it would suffer in quality. But then he backtracks and says his colleagues all find Vizio products to be of high quality.
 
In the survey, Vizio landed exceedingly high marks from Orange County residents, especially in the categories of ability and concern, where it swamped the competition.
 
For example, on a scale of 5, residents gave Vizio a 4.73 for quality. Yet in the same category, the national average was just 2.86.
 
The future? Co-founder and Vice President of Sales Laynie Newsome says it’s the company’s mission “to add more electronic products, yet keep our prices well below the competition.”