O.C.'s 10 MOST TRUSTED BRANDS
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IN-N-OUT BURGER
By Jerry HicksPublished: April 01, 2010
Founded: 1948
Headquarters: Irvine
innout.com
At In-N-Out Burger, the more red meat – and the juicier – the better it is for its loyal customers. And there are many. You can hardly find an In-N-Out Burger location where there isn’t a line. Even busy police officers have to queue their cop cars.
The chain was founded in Baldwin Park in 1948 by Harry and Esther Snyder. Harry emphasized the importance of serving “the freshest highest quality food … in the cleanest environment.” And while it may have been a quick-order burger joint, the Snyders weren’t in any hurry to expand; it was three years before the couple opened a second location. And 40 years later, there were still only 18 locations.
But a new generation has since taken over, and by the turn of the century, In-N-Out locations numbered 140, mostly in Los Angeles and Orange counties. Today, that figure is closer to 240, with drive-thru restaurants scattered throughout the Western United States, according to numerous food Web sites.
When asked the reason for the company’s success, spokesman Carl Van Fleet refers to the In-N-Out mission statement, which says in part: “The customer is our main asset.”
So how do local consumers rate In-N-Out? Well, it scored a high
of 4.81 for overall quality. There is, however, one area where it
fell short among its Most Trust-worthy Brand peers. Under the “customer feels a connection to the staff” prompt, In-N-Out scored a 3.88 out of 5.
Orange County's 10 Most Trustworthy Brands
Disneyland | Trader Joe's | Chapman University
Los Angeles Angels of Anaheim | Mother's Market & Kitchen
Planned Parenthood of Orange & San Bernardino Counties
In-N-Out Burger | St. Joseph Hospital
Vizio | Cal State University, Fullerton
WHAT MAKES A BRAND TRUSTWORTHY,
AND WHY IS IT CRITICAL TO BUSINESS SUCCESS?
WE VALUE CONSISTENCY
By OC METRO magazine Publisher Steve Churm
THE VALUES INSTITUTE'S SURVEY: METHODS AND STATS
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Headquarters: Irvine innout.com At In-N-Out Burger, the more red meat – and the juicier – the better it is for its loyal customers. And there are many. You can hardly find an In-N-Out Burger location where there isn’t a line. Even busy police officers have to queue their cop cars. The chain was founded in Baldwin Park in 1948 by Harry and Esther Snyder. Harry emphasized the importance of serving “the freshest highest quality food … in the cleanest environment.” And while it may have been a quick-order burger joint, the Snyders weren’t in any hurry to expand; it was three years before the couple opened a second location. And 40 years later, there were still only 18 locations. When asked the reason for the company’s success, spokesman Carl Van Fleet refers to the In-N-Out mission statement, which says in part: “The customer is our main asset.” So how do local consumers rate In-N-Out? Well, it scored a high of 4.81 for overall quality. There is, however, one area where it fell short among its Most Trust-worthy Brand peers. Under the “customer feels a connection to the staff” prompt, In-N-Out scored a 3.88 out of 5. Orange County's 10 Most Trustworthy Brands Disneyland | Trader Joe's | Chapman University Los Angeles Angels of Anaheim | Mother's Market & Kitchen Planned Parenthood of Orange & San Bernardino Counties In-N-Out Burger | St. Joseph Hospital Vizio | Cal State University, Fullerton WHAT MAKES A BRAND TRUSTWORTHY, AND WHY IS IT CRITICAL TO BUSINESS SUCCESS? WE VALUE CONSISTENCY By OC METRO magazine Publisher Steve Churm THE VALUES INSTITUTE'S SURVEY: METHODS AND STATS |
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