At In-N-Out Burger, the more red meat – and the juicier – the better it is for its loyal customers. And there are many. You can hardly find an In-N-Out Burger location where there isn’t a line. Even busy police officers have to queue their cop cars.
The chain was founded in Baldwin Park in 1948 by Harry and Esther Snyder. Harry emphasized the importance of serving “the freshest highest quality food … in the cleanest environment.” And while it may have been a quick-order burger joint, the Snyders weren’t in any hurry to expand; it was three years before the couple opened a second location. And 40 years later, there were still only 18 locations.
When asked the reason for the company’s success, spokesman Carl Van Fleet refers to the In-N-Out mission statement, which says in part: “The customer is our main asset.”
So how do local consumers rate In-N-Out? Well, it scored a high
of 4.81 for overall quality. There is, however, one area where it
fell short among its Most Trust-worthy Brand peers. Under the “customer feels a connection to the staff” prompt, In-N-Out scored a 3.88 out of 5.
Orange County's 10 Most Trustworthy BrandsDisneyland | Trader Joe's | Chapman University
Los Angeles Angels of Anaheim | Mother's Market & Kitchen
Planned Parenthood of Orange & San Bernardino Counties
In-N-Out Burger | St. Joseph Hospital
Vizio | Cal State University, Fullerton
WHAT MAKES A BRAND TRUSTWORTHY,
AND WHY IS IT CRITICAL TO BUSINESS SUCCESS?
WE VALUE CONSISTENCY
By OC METRO magazine Publisher Steve Churm
THE VALUES INSTITUTE'S SURVEY: METHODS AND STATS