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O.C.'s 10 MOST TRUSTED BRANDS
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IN-N-OUT BURGER

By Jerry HicksPublished: April 01, 2010

Founded: 1948
Headquarters: Irvine
innout.com

At In-N-Out Burger, the more red meat – and the juicier – the better it is for its loyal customers. And there are many. You can hardly find an In-N-Out Burger location where there isn’t a line. Even busy police officers have to queue their cop cars.
 
The chain was founded in Baldwin Park in 1948 by Harry and Esther Snyder. Harry emphasized the importance of serving “the freshest highest quality food … in the cleanest environment.” And while it may have been a quick-order burger joint, the Snyders weren’t in any hurry to expand; it was three years before the couple opened a second location. And 40 years later, there were still only 18 locations.
 
But a new generation has since taken over, and by the turn of the century, In-N-Out locations numbered 140, mostly in Los Angeles and Orange counties. Today, that figure is closer to 240, with drive-thru restaurants scattered throughout the Western United States, according to numerous food Web sites.
 
When asked the reason for the company’s success, spokesman Carl Van Fleet refers to the In-N-Out mission statement, which says in part: “The customer is our main asset.”
 
So how do local consumers rate In-N-Out? Well, it scored a high
of 4.81 for overall quality. There is, however, one area where it
fell short among its Most Trust-worthy Brand peers. Under the “customer feels a connection to the staff” prompt, In-N-Out scored a 3.88 out of 5.