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etnies' rainforest comes to life in Costa Rica

The Lake Forest-based firm, La Reserva and the Maleku tribe plant the first 150 trees.

BY Ben GibbsPublished: March 24, 2011 02:49 PM

Lake Forest-based etnies, La Reserva Forest Foundation and the Maleku tribe last week helped plant the first 150 trees of what will become a new rainforest in northern Costa Rica.

etnies CEO and Owner Pierre-André Senizergues; team riders Ryan Sheckler, Kyle Leeper, Chris Del Moro, CJ Kanuha and Benji Weatherly; Alfredo Acosta Blanco of the Maleku; and La Reserva Co-Founder Roberta Ward Smiley were on hand for the event, which is the result of the brand's aptly named Buy a Shoe, Plant a Tree promotion.

Under the program, etnies promises to plant one tree for every pair of Jameson 2 Eco shoes sold. And the company said it is on track to hit its goal of planting 35,000 trees in the heavily deforested area.

“For etnies to have the opportunity to unite with the passionate people of the Maleku tribe and La Reserva on this very important reforestation project is one of my proudest moments in etnies’ 25-year history,” said Senizergues.

etnies is an international sports footwear and apparel company. Established in 1986, the company now sponsors world-class skateboarding, surfing, snowboarding and other actions sports teams around the world.

“I am incredibly honored to stand beside this amazing group ... and not only make history, but to come together to change the future by making our world a better place to live in for years to come,” said Senizergues.

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