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RESTAURANT INDUSTRY NEWS
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Farrell’s Ice Cream seeks new O.C. locations

The restaurant is looking to expand throughout the state and has tapped Grubb & Ellis in Newport Beach to assist with the site search.

By Caitlin AdamsPublished: December 16, 2010 02:14 PM

Farrell’s Ice Cream Parlour Restaurants is looking to expand in Orange County and throughout the state, and is seeking new locations for the popular old-fashioned eatery and sweet shop.

Farrell’s, whose only O.C. store is located at The Shops at Mission Viejo, has tapped Grubb & Ellis' Newport Beach office to help with the search. Ian Brown, retail group senior vice president, and Vanessa Brown, retail group associate vice president, along with Shane Wilder, office group senior vice president, will represent Farrell’s and assist in site selection and lease agreements for new locations initially in California, and then throughout the U.S.

Locally, officials believe Orange County can support three to four shops, and at least 28 markets from Ventura to San Diego have been identified.

“Farrell’s has remained loyal to its original old-time feel," said Brown. "The restaurant’s servers wear pin-striped vests, old-fashioned ties and cane hats, while offering newspaper-type menus to preserve the legacy of the original restaurant. Menu items are also very similar to the original, with old-fashioned candy, food and ice cream that provides children today with experiences similar to those of their elders."

Bob Farrell opened the original Farrell’s Ice Cream Parlour in Portland, Ore., in 1963 and eventually grew the franchise to 130 locations. A merger closed the chain in 1980, but Laguna Niguel-based Parlour Enterprises Inc. has since revived the brand. Farrell's opened at The Shops at Mission Viejo in 2009.

"It’s a place where the children of the past can take their children of today,” said Brown.

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